2.1 Swedish management characteristics and a model of Swedish management Research on Swedish management began around the mid-1980s. In 1987, Jan Carlzon, who was then Chief Executive Officer (CEO) of Scandinavian Airlines (SAS) wrote a landmark book on Scandinavian leadership and management entitled Moments of Truth, in which Carlzon not only mapped SAS’s winning management strategy under his leadership, but also … Continue reading II. Management Styles